What we do:
Identity Labs has built the content distribution technology to help companies like Deel ($17B), WisprFlow ($700M), Lovable ($1.8B), Gamma (1.2$B), Handshake ($5B), and a dozen others to launch their products in a way that gets them >10M views. We’re the only company in the world with the ability and track record to guarantee 10M views on any launch we do.
views driven to date
in revenue directly attributable to our launches
raised by our clients
We do this on X and LinkedIn through a combination of :
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Our scientific research on how the X and LinkedIn algorithm works
A distribution network reaching > 300M views per month across X and LinkedIn.
Our team of filmmakers and thinker-writers who’ve pulled >1B views with their content </aside>
Our client base spans the United States (San Francisco and NYC) and Europe (London, Sweden, Switzerland).
Our Mission:
4B+ people spend >4 hours a day on their phone. Attention and audience are the most durable form of leverage in the 21st century, more durable than code, labor, and soon, capital. You could build the best product in the world but nobody will know about it if you can’t go viral on social media. ChatGPT has 1B monthly users and Claude, which is arguably better, has 50M. That’s the price of not knowing how to engineer virality on social media.
Tech used to be a weapon, now it’s just a tool. Everyone can build good products. But the person who knows how to go viral in a tasteful way, wins. Social Capital is defining the agenda in tech. If we choose to work with one player in the industry, we back them with an excellent creative team, and 100s of millions of views, making them an impossible force to compete with.
We will get to $100M revenue with 30 people, 12 spots left: We’re hiring engineers, creative directors, thinker-writers, heads of growth, consultants, designers, and any outlier twitter-native person to work on hands-on with our clients.
We only work with generational companies: